I had the pleasure of doing some food photography for Falkner Winery
the other day. Food photography is probably one of the most difficult types of photography. Unlike a person, you can't tell it how to pose or to smile! :) The ultimate goal of food photography is to make it look so good, people will want to buy it. Ever notice how enticing those french fries are on the picture at McDonalds. The fries are all crisp and golden and are leaping out of the box as if they were just freed from purgatory! OK, I stole that line from Dane Cook! Unfortunately when you get them they never look as good as they did in the photo. I will admit though, McDonalds fries are pretty tasty!
So in order to get great photos, you need great lighting. So I showed up at Falkner
with about $20K in photography and lighting equipment. I setup with my key on a 7" reflector with a 10deg grid and back lit with a 7" reflector with a 20deg grid and filled with a beauty dish wrapped in a diffuser. I also threw some bounce light off a silver pop up reflector.
Our next shoot we are going to incorporate some cool linens as well as a full table setting.
Once I got setup, the Chef started bringing out plate after plate. Needless to say, by the end of the shoot, I was so hungry!!! Man the food looked so good.
Here are a couple shots from the shoot.